广告
AMC路径分析
分享
一、功能说明
通过可视化的路径分析，了解用户从广告触达到最终转化的核心行为路径，评估不同路径的转化效果(如转化率、ROAS、转化周期等) ，优化广告投放策略，助力提升广告的投产比。二、更新时效
初始化数据: 未开通AMC，开通时同步前6个月数据；目前已开通AMC，同步2025年6月之后数据。数据更新频率:每月4号至次月3号，仅更新本月数据。
注：查看路径分析数据需开通AMC 【 AMC开通】
三、操作说明
1、店铺维度
查看店铺维度用户路径数据。
2、广告活动维度
查看广告活动维度数据。
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